ART DIRECTION | BRAND STRATEGY | GRAPHIC DESIGN
Blue Toad is a brand of delicious, portable, and nutritious granola clusters that seeks to attract busy college students with dietary restrictions. The company branded itself as a gluten- and dairy-free option catering to population segments with specialized health needs or preferences. Through branding, the company wanted to portray its food as a healthy yet fun product.
DELIVERABLES: Visual Identity, Illustration, Packaging
SOFTWARE: Illustrator, Photoshop
I was tasked with designing a logo for a company that creates and distributes gluten-free snacks with a focus on a global audience, primarily targeting college students. The main product, crafted with a unique secret recipe, is positioned to evoke a sense of wonder while remaining grounded and approachable. The company prefers a pictorial mark, using black as the primary color, to reflect its values and appeal. This logo will be utilized on their website, so it’s essential to align with the brand's aesthetic and tone while ensuring functionality across digital platforms.
THE ASK
