"Otto Fetz: Architectural Visions, Crafted in Type" is a branding project aimed at creating a versatile logotype for a fictional architectural agency. The challenge is to design a single name, "Otto Fetz," that resonates across various visual identities, each customized to specific architectural styles and client aspirations.

The name Otto Fetz was selected for its distinct sound and visual potential. Otto conveys a sense of classic, established craftsmanship, while Fetz adds a modern, sharp edge. Together, they perfectly encapsulate the blend of tradition and innovation inherent in architecture.